Challenge

We wanted to create a visually attractive promotional video for laser hair removal procedure. The video would be distributed on social media platforms such as Facebook, Instagram & YouTube. So the creative challenge ahead of us was to decide how should we introduce to people this type of procedure without showing footage of the procedure itself.

Idea

Human skin can be perceived in some way as an empty canvas. Having in mind that the video would be fully distributed in digital, it gives us the opportunity to “draw”.